I’m Holly, a Brooklyn-based creator specialized in thoughtful design with a playful touch.

After 8 years in ed-tech, kids products remain close to my heart. I’ve spent the last 4+ years rounding out my skillset with type, layout, and systems thinking at The New York Times.

Lead Product Designer: The New York Times
Owner: Hollydoodle Studio

👋 say hello

America State By State Published by Harper Design in 2017
Sago Sago Inc, Toca Boca, Kindbody, Harper Collins, The Experiment Publishing, Workman Publishing
🎓 I moved to New York with a B.F.A. in Communication Design from Washington University in St. Louis to work in children’s publishing. For a few years, I freelanced for various print and digital publishers, designing calendars, book mockups, and digital magazine layouts. I hopped around between Workman Publishing, Harper Collins Children’s, Conde Nast Traveller, and Wired.
🌈 While searching for a way to combine my talents for illustration, design, and animation under one colorful umbrella, I discovered the world of kids educational apps. I got my start at Tinybop, an award-winning educational tech startup. Here, I helped design and launch a library of 16 award-winning app titles distributed around the world in 40+ languages. This small team allowed me to see apps built from start to finish, affording me skills in technical art, digital illustration, animation, art direction, UI, and UX for interactive learning.

🪁 Next, I moved on to HOMER Learning, where I joined as the first Product Designer — tasked with building a multi-subject educational app for kids 2-8. Here, I established our design team processes, built the visual product language for a new brand, started a Design Pattern Library, and transformed into a shameless Figma stan.
🗞️ In 2021, I joined as the 2nd designer on a small team within the New York Times working on a delightful new experience for kids age 8-14. It was an interactive iPad app intended to help kids develop new passions, skills, and interests and connect with others doing the same 💖 This product is currently on pause, but you can still check out the @nytkids instagram - you won’t regret it!
💼 Currently, I am designing for the New York Times homepage (mobile and web experiences). My work ranges from perfecting the tiniest details to envisioning the future experience for our users to keep up with the rapidly evolving needs of our newsroom.
My current obsession? All things RISO art and printing. I love how bright RISO inks are, and how accessible the printing method is for artists. I’d love to create more printed matter and illustrate a zine or booklet of sorts to share with the world - keep an eye out 👀